Portfolio · Résumé · Operator Profile
Amanda Schneider.
Creative Director·CRO Strategist·Customer Journey & Retention·AI Architect.
Creative Director·CRO Strategist·Customer Journey & Retention·AI Architect.
Most marketers pick a lane.
Strategy or execution.
Creative or data.
Big picture or in the weeds.
I never have.
For me, every new skill is just the next thing to learn — and I keep at it until I've made it my own.
That's how I ended up running ad departments, building funnels, designing assets, automating analytics, architecting AI ecosystems, and leading cross-functional teams. All in the same operator.
Strategic enough to map the whole battlefield. Scrappy enough to fight in the trenches.
Leading ad departments from creative direction through execution — hiring, training, and driving KPIs across paid social and creative teams. The strategic eye for what works, paired with the hands to design and ship it: landing pages, web assets, full funnels, ad creative, brand systems.
The connective tissue between traffic and revenue. Funnel strategy, email and SMS journeys, segmentation, LTV optimization, in-product experience design, and the analytics that show what's actually working across the full customer journey.
More than workflows — full AI ecosystems. Custom agents, research engines, internal knowledge bases, copy assists, content planning tools, SOP generators, and the production-grade infrastructure to integrate them into the team's existing stack.
Automated reporting systems that show the full picture — not just the pretty dashboard. BigQuery, Connected Sheets, Apps Script, custom Looker-style reports. The infrastructure to design and manage split tests, surface what's working, and take decisive action on conversion and retention.
Landing pages, web assets, full funnels, ad creative, supplement labels, email templates, brand systems. Years of Creative Director work sharpened the eye; the design work itself stays in-house. I don't direct creative I can't also build.
Running multiple teams across departments without anything getting siloed. Living SOPs that get written alongside the work itself — so when a new person joins, the knowledge transfers without three weeks of shadowing.
The research that makes copywriters look good. Customer pain points, hopes, mechanism research, scientific substantiation, competitor analysis, product positioning, intrigue angles. Built deep in the supplement niche — the framework translates to any product worth selling.
Both sides — digital and physical. Offer development, supplement launches, eCommerce stores, digital training programs. From the product itself to how it gets to the customer to how the customer experiences it.
I don't just point at the mountain.
I build the path up it.
Led marketing across the board — launching offers, designing and building funnels, running the ads team, managing media buyers, designing and reporting on split tests, and overseeing creative production across national shoots and terabytes of footage. Also owned customer retention strategy for the membership platform and streaming subscription.
Managed VSL production for the team — video editors, audio production, review cycles, QA, and tech setup. Created supporting assets including AI-generated B-roll. Owned ingredient and mechanism research, affiliate reporting, AI-assisted workflows, LTV optimization, event planning, and marketing operations.
Creative Director leading the entire ad team. Hired, trained, and pushed performance KPIs across paid social and creative. Designed and built landing pages, managed split tests, and owned the social media strategy.
Designed and built a custom CRM and work-order system for a multi-million-dollar electrical contractor — from scratch, no off-the-shelf tools. Centralized jobs, customers, workflows, and internal ops into one place.
If you need a generalist who can run the ads team, build the funnels, design the assets, automate the analytics, and architect the AI infrastructure — I'd love to talk.